Organization and Coordination of Events 1155-12-M22-TS-OCE

1. Introduction to event organization. Developing time management skills. The role of event coordinator. Events and its components: various types of events organized at a local, regional, national and international level (corporate events, live events, conferences, cultural and sport events, festivals). Event industry overview.

2. Objectives of event management. Defining target audience. The role of creativity in designing an event. Fundamentals of event planning. Staffing an event. Volunteer management. Event team and crew management. Outsourcing.

3. Marketing in event organization. SWOT analysis; media coverage, advertising campaigns. Publicity and Public Relations. Social media as a marketing tool. Promotion. Cause-related marketing.

4. Sponsorship - different types of cooperation. Partnership / fundraising relationships. Sponsorship in communication context.

5. Event production - planning and strategy. Designing and executing an event. Staging, logistics, accommodation, services, ticketing, transport and technical riders. Production scheduling.

6. Trends in event management. Designing events during pandemic. Cultural events and their effect on city image. Sustainability in organizing events. Audience development.

7. Basic event accounting. Budgeting and pricing related to event design. Monitoring the budget, financial goals. Financial support in cultural and creative sectors.

8. Event safety and security. Major risks and emergency planning.

9. Event laws and licences. Knowledge of standards and regulations. Types of contracts. Legal aspects of organizing events. General Data Protection Regulation in events.

10. Evaluation of events. Data collecting, questionnaires and surveys, client's feedback, media publicity; reports on event outcomes.

Całkowity nakład pracy studenta

Practical classes (30h) Lecture (15h) preparation for the lecture content: 15h preparation for the project - event: 30h preparation for the practical classes: 15h analysis of the selected events: 15h

Efekty uczenia się - wiedza

W1: the graduate knows the complex processes of event management and knows where to implement changes to individual resources (K_W08) W2: the graduate knows the principles of creating and developing forms of individual entrepreneurship in the field of creating your own organization dealing with the organization of events (K_W10)

Efekty uczenia się - umiejętności

U1: the graduate is able to design projects (sports, cultural, scientific) related to solving complex problems arising during events (K_U02) U2: the graduate is able to independently propose innovative solutions that can be implemented during the organization of events (K_06)

Efekty uczenia się - kompetencje społeczne

K1: the student is ready to independently define priorities related to the organization of events (K_K02)

Metody dydaktyczne

Lecture with presentation, discussion, teamwork, case study analyzing, projects

Wymagania wstępne

none

Koordynatorzy przedmiotu

Magdalena Bąk

Kryteria oceniania

Practical classes (30h):
- individual activity - case study analysing, active participation in discussions (15%)
- individual project - presentation of assignments, including planning and managing events (15%)
- team - work project - presentation of a project for an event based on a real life brief (70%)

Lecture (15h):
Written test - covering topics discussed during the lecture (100%)

Więcej informacji

Dodatkowe informacje (np. o kalendarzu rejestracji, prowadzących zajęcia, lokalizacji i terminach zajęć) mogą być dostępne w serwisie USOSweb:

Strona przedmiotu 1155-12-M22-TS-OCE w USOSweb