Business Competitiveness Management 1155-12-M21-BA-BuCoM

(po angielsku) Classes requiring direct participation of the teacher – Hours - lecture: 30 - Self-study: preparation to the classes 25 - Self-study: project presentation ( teamwork) 50 - Self-study: preparation to the exam 25

(po angielsku) W1: Student has knowledge of the requirements of the modern environment and its impact on the management of the enterprise (K_W02) W2: Student knows and understands the meaning of "new competitive landscape" (K_W03) W3: Student knows and understands the concept of competitiveness of the company and the relationship with the stakeholders who decide on competitiveness (K_W03) W4: Student knows and understands the competitiveness of the company model and all of its elements (competitive potential, competitive advantage, competitive tools, competitive position) (K_W08) W5: Student knows and understands how to assess individual elements of the company competitiveness model (K_W07)

(po angielsku) U1: Student is able to predict, identify and analyze the ability to compete of the company (K_WU01) U2: Student is able to design actions to improve competitive potential of the company (K_U02) U3: Student is able to determine illegal activities undertaken by the company on the basis of competition law (K_U07) U4: Student is able to design new business ventures (K_U08) U5: Student can use the methods of analysis needed to design competitive strategies, such as Porter's diamond model, Five forces Porter's model, value-added chain, and others. (K_U09)

- wykład konwersatoryjny
- wykład informacyjny (konwencjonalny)

- projektu
- studium przypadku

(po angielsku) Background knowledge of management, strategic management, designing organizational structures, organizational psychology, organizational sociology, micro and macroeconomics.

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• Strona przedmiotu 1155-12-M21-BA-BuCoM w USOSweb