Corporate Social Responsibility 1155-12-M13-CSR

The Meaning and Importance of Corporate Social Responsibility
Evolution of CSR, CSR and the law of economics, CSR and social legitimacy, CSR expectations in rich and in poor societies, The evolving role of stockholders
Moral and economic arguments for CSR

The Role of Stakeholders in CSR
Stakeholder advocacy, The role of business in society, Consumers' awareness and willingness to pay for socially responsible corporate behavior, The communications revolution and its impact on CSR, Globalization and CSR, Different stakeholders, different perspectives, Success and failure with CSR initiatives, Corporate response to citizen demands via CSR, The five stages of organizational growth in CSR

The Strategic Importance of CSR Implementation
CSR as a balance between organizational means and ends, The strategic lens: vision, mission, strategy, and tactics, Environmental and other global forces propelling CSR, Impact of globalization and communications technologies, The strategic CSR model, The business-level CSR threshold, Implementing CSR, CSR as competitive advantage

Case Studies in Organizational, Economic, and Societal CSR Issues
Organizational issues (actions versus intentions, corporate commitment, voluntary versus mandatory, stakeholder activism), Economic/business issues (branding, diversity, sustainability, fair trade, wages), Social issues (outsourcing, corruption, human rights, patents)