Conducted in term: 2025/26Z

ISCED code: 0211

ECTS credits: 3

Language: Polish

Organized by: Faculty of Political Science and Security Studies

Influencer workshop 2751-KON-WI

The course offers practical exercises focused on the technical aspects of social media content creation, with an emphasis on political communication. Students will learn to use equipment such as smartphones, DSLR cameras, lavalier microphones, and ring lights, as well as video editing software (CapCut, DaVinci Resolve), graphics (Canva, GIMP), and audio (Audacity), enabling the production of content for platforms like Instagram, TikTok, and YouTube—from short clips and infographics to live streams and political podcasts. The course includes demonstrations, group exercises, and homework assignments with feedback, culminating in a portfolio. The goal is to prepare students for independent professional content creation, technical analysis, and distribution optimization, utilizing resources such as the multimedia lab. Graduates will gain multimedia production and editing skills, enabling them to create engaging political content. They will be able to effectively use analytical tools to assess reach and optimize posts. The course develops technical skills crucial for building a strong social media presence. Participants will also gain practical experience in running live streams and podcasts, enhancing their communication skills in public debate.

Lesson 1: Introduction to Digital Content Creation
Topics: Influencer Roles, Platforms, Basic Tools (Photo, Video, Graphics, Social Media)
Task: Creating a Personal Content Goal Plan
Materials: Case Studies of Popular Influencers; YouTube: Influencer Marketing Hub – How to Start

Lesson 2: Photography – Basics
Topics: Composition, Light, Camera Settings
Task: 5 Photos Demonstrating Different Compositions
Materials: Book: Digital Photography for Beginners – M. Baran

Lesson 3: Photography – Advanced Techniques
Topics: Autofocus, HDR, Lens Types, Accessories
Task: A Series of Photos Using Various Settings and Filters
Materials: Article: Advanced Photography Techniques for Content Creators

Lesson 4: Photo Post-Production
Topics: Adobe Lightroom, Photoshop, Canva; RAW vs. JPEG
Assignment: Portfolio Before and After
Materials: YouTube Tutorial: Lightroom Basics – Free Tutorial

Lesson 5: Video Production – Basics
Topics: Cameras, Stabilization, Video Settings
Assignment: 30-Second Video with Correct Framing
Materials: Book: Video Production Handbook – T. Zawadzki

Lesson 6: Video Production – Advanced Techniques
Topics: Lighting, Microphones, Green Screen
Assignment: 1-Minute Video with Synchronized Audio and Lighting
Materials: YouTube: Advanced Video Techniques for YouTube Creators

Lesson 7: Video Editing
Topics: Adobe Premiere Pro, Final Cut Pro, Cutting Techniques, Color Correction
Assignment: 2-Minute Video with Editing and Color Correction
Materials: Online Course: Premiere Pro CC Tutorial for Beginners

Lesson 8: Graphics and Branding
Topics: Canva, Illustrator, Infographics, Typography
Assignment: Graphics for a Social Campaign
Materials: Book: Graphic Design for Social Media – P. Kowalski

Lesson 9: Legal and Ethical Aspects
Topics: Copyright, Licenses, GDPR, Creative Commons
Assignment: A Short Guide to Legal Content Use
Materials: Article: Copyright and Ethics in Digital Media

Lesson 10: Optimizing Content for Social Media
Topics: Algorithms, Analytics, Publishing Schedules
Assignment: Analyzing and Optimizing Your Own Account
Materials: YouTube: Social Media Analytics for Influencers

Lesson 11: Live Streaming
Topics: OBS Studio, Interacting with Viewers, Equipment
Assignment: 5-Minute Streaming with Audience Engagement Elements
Materials: Tutorial: How to Stream on YouTube & Twitch

Lesson 12: Audio and Podcasting
Topics: Microphones, Audio Editing, Audacity
Assignment: 3-Minute Segment Audio
Materials: Article: Podcasting Techniques for Beginners

Lesson 13: Emerging Technologies
Topics: AI in Content Creation, AR/VR, 360° Video
Task: Creating Content Using AI or AR
Materials: YouTube: AI Tools for Content Creators 2025

Lesson 14: Final Project Presentation
Topics: Summary, Feedback, Presentation of a Multimedia Project
Task: Multi-platform Project (Photos, Videos, Graphics, Workflow Documentation, Content Legality)

Lesson 15: Evaluation

Total student workload

Total: 3 credits (approximately 75 hours) 1. Contact hours with the lecturer - 2 credits (approximately 50 hours) a) Classes - 30 hours b) Face-to-face or online consultations with the lecturer - 15 hours c) Make-up of absences - 5 hours 2. Individual student work hours - 1 credit a) Class preparation - 10 hours b) Student preparation for portfolio presentation - 15 hours

Learning outcomes - knowledge

- The student knows the tools and techniques for creating digital content and the principles of conducting communication activities in social media - The student understands the impact of digital content on public opinion and political and social processes - The student knows the legal and ethical foundations regarding the use of audiovisual materials and data on the Internet

Learning outcomes - skills

- The student is able to independently create photos, videos, and graphics and prepare publications for social media - The student is able to analyze and optimize the effectiveness of published content and plan digital campaigns - The student is able to apply legal regulations and ethical principles in publishing digital content and protect their own online presence

Learning outcomes - social competencies

- The student is ready to collaborate in a group to create digital projects and take a leadership role in online campaigns - The student is able to critically evaluate online content and respond ethically to controversial situations - The student is ready to initiate informational and promotional activities in the area of local and social policy

Observation/demonstration teaching methods

- display

Expository teaching methods

- discussion
- narration

Exploratory teaching methods

- practical
- case study
- laboratory
- project work

Course coordinators

Mariusz Popławski

Assessment criteria

Points Distribution

Final Project: 40% (max. 40 points) – A multi-platform campaign containing all audiovisual assignments completed during the semester.

Weekly Assignments: 40% (max. 40 points) – Completion of all practical assignments.

Activity: 20% (max. 20 points) – Participation in discussions, feedback for others, and involvement in group work.

Credit Requirements

Completion of all weekly assignments (min. 50% of assignment points, i.e., 20/40).

Preparation of a final project (min. 50% of project points, i.e., 20/40).

Active participation in classes (min. 50% of activity points, i.e., 10/20).

Total points required for passing: 50 points (50% of the total).

Grading Scale
5 (very good): 90–100 points (90–100%)
4+ (good plus): 80–89 points (80–89%)
4 (good): 70–79 points (70–79%)
3+ (sufficient plus): 60–69 points (60–69%)
3 (sufficient): 50–59 points (50–59%)
2 (unsatisfactory): less than 50 points (<50%)

Notes:
To receive a passing grade (min. 3), students must earn at least 50 points in total and meet the minimum requirements for each category (assignments, project, activity).

Points for the weekly assignments and the final project are awarded based on technical quality, adherence to guidelines, and creativity.

Activity is assessed based on attendance (min. 80%), participation in discussions, and contribution to group work.

Bibliography

Adobe. (2023, 23 marca). Adobe Lightroom Tutorial for Beginners - Everything you need to know! [Film]. YouTube. Pobrano 12 listopada 2025 z https://www.youtube.com/watch?v=4DmuIwsDV1s.

Ciaglia, J., Kuhns, P., London, B., & Upton, J. (2004). Fotografia cyfrowa dla początkujących. Warszawa: Wydawnictwo Helion.

Adobe Inc. (2025). Learn Premiere Pro [Kurs online]. Adobe. Pobrano 12 listopada 2025 z https://www.adobe.com/africa/learn/premiere-pro.

Owens, J. (2017). Video production handbook (6th ed.). Routledge.

Influencer Marketing Hub. (2024, 24 czerwca). YouTube Advertising: Your Step-by-Step Guide to Successful YouTube Ads [Artykuł]. Pobrano 12 listopada 2025 z https://influencermarketinghub.com/youtube-advertising/.

Kelby, S. (2023). How do I do that in Photoshop? (2nd ed.). Rocky Nook.

Restream. (2025, 10 kwietnia). How to stream on Twitch and YouTube at the same time [Film]. YouTube. Pobrano 12 listopada 2025 z https://www.youtube.com/watch?v=x2ckaeuNyK4.

Selvakamal, P., Ganesamoorthy, M., Mani, M., & Pandeeswaran, C. (2023). Copyright and IPR ethical concerns and solutions: In the digital age. International Journal of Research Publication and Reviews, 4(12), 4903–4908. Pobrano 12 listopada 2025 z https://www.researchgate.net/publication/377063771_Copyright_and_IPR_Ethical_Concerns_and_Solutions_In_the_Digital_Age.

Social Media Examiner. (2023, 23 września). YouTube Updates: Algorithms, Ads, Analytics, and More [Film]. YouTube. Pobrano 12 listopada 2025 z https://www.youtube.com/watch?v=X8dAFefATik.

The Podcast Host. (2024, 10 października). Podcasting for Beginners: How It All Works, Easily Explained! [Artykuł online]. Pobrano 12 listopada 2025 z https://www.thepodcasthost.com/planning/podcasting-for-beginners/.

7 MUST USE AI Tools For YouTubers in 2025 (spend less time creating & GROW FASTER INSTANTLY) [Film]. YouTube. Pobrano 12 listopada 2025 z https://www.youtube.com/watch?v=iAFV3rE4UB0.

Kapočiūtė, V., & Šliburyte, L. (2023). Influencer characteristics in social media influencer marketing: A systematic literature review. Pobrano 12 listopada 2025 z https://www.researchgate.net/publication/371514610_INFLUENCER_CHARACTERISTICS_IN_SOCIAL_MEDIA_INFLUENCER_MARKETING_A_SYSTEMATIC_LITERATURE_REVIEW.

Additional information

Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system:

Description of 2751-KON-WI in USOSweb