language and linguistics today: Translating promotional and advertising materials 2510-f1ENG3W-LLT-TPA

The course concerns translation of advertisements and related promotional materials. The topics will include the differences in Polish and English cultural and linguistic conventions, the profile of the target audience as well as a historical outline of Polish advertising discourse. Theoretical considerations will be accompanied by practical attempts to analyze and translate authentic texts.

Total student workload

Contact hours with teacher: - participation in the seminar - 30 hrs - individual contact with the teacher (Moodle, e-mail, office hours) - 10 hrs Self-study hours: - preparation for the test - 20 hrs - preparation for classes and homework - 90 hrs Altogether: 150 hrs (5 ECTS)

Learning outcomes - knowledge

W1: The student knows approaches to translation of advertising materials, and selected translation strategies and related concepts. (K_W10)

Learning outcomes - skills

The student U1: is able to use selected translation tools to analyse the ST and find translation equivalents (K_U01) U2: is capable of providing alternative Polish equivalents for English ST items typical of a given medium and text-type (for selected areas) (K_U19) U3: is capable of providing alternative English equivalents for Polish ST items typical of a given medium and text-type (for selected areas) (K_U19)

Learning outcomes - social competencies

The student K1: is aware of the level of their knowledge and skills, understands the need for constant learning and is able to work and assume various roles in a team. (K_K01) K2: is aware of the advantages and disadvantages of common translation strategies, and of the role of cultural adaptation on the reception of translated material (K_K05)

Teaching methods

Expository teaching methods: - participatory lecture Exploratory teaching methods: - seminar - brainstorming

Expository teaching methods

- participatory lecture
- description

Exploratory teaching methods

- practical
- seminar
- laboratory
- case study

Online teaching methods

- exchange and discussion methods
- methods developing reflexive thinking
- cooperation-based methods

Type of course

elective course

Prerequisites

- at least B2-level competence in Polish, as the course covers English-Polish translation

Course coordinators

Monika Linke-Ratuszny

Assessment criteria

Assessment methods:

- graded final test (50%) - W1, U1, U2, U3
- graded home assignements and preparation for classes (25%) - W1
- participation in classes (25%) – U1, U2, U3, K1, K2

GRADED CREDIT:

fail- below 60 %
satisfactory- 60-69 %
satisfactory plus- 70-74 %
good – 75-84 %
good plus- 85-89 %
very good- 90 and above %

Bibliography

Required reading

Chłopicki, Władysław i Jerzy Świątek. 2000. Angielski w polskiej reklamie. Warszawa: Wydawnictwo Naukowe PWN

Torresi, Ira. 2010. Translating promotional and advertising texts. Manchester: St. Jerome.

Additional information

Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system:

Description of 2510-f1ENG3W-LLT-TPA in USOSweb