Language and linguistics today: Translation of advertising and promotional texts 2510-f1ENG3W-LLT-TAP

The course concerns translation of advertisements and related promotional materials. The topics will include the differences in Polish and English cultural and linguistic conventions, the profile of the target audience as well as a historical outline of Polish advertising discourse. Theoretical considerations will be accompanied by practical attempts to analyze and translate authentic texts.

Total student workload

Contact hours with teacher: - participation in the seminar - 30 hrs - individual contact with the teacher (Moodle, e-mail, office hours) - 10 hrs Self-study hours: - preparation for the presentation - 20 hrs - preparation for classes and homework - 65 hrs Altogether: 125 hrs (5 ECTS)

Learning outcomes - knowledge

W1: The student knows approaches to translation of advertising materials, and selected translation strategies and related concepts. (K_W10)

Learning outcomes - skills

The student U1: is able to use selected translation tools to analyse the ST and find translation equivalents (K_U01) U2: is capable of providing alternative Polish equivalents for English ST items typical of a given medium and text-type (for selected areas) (K_U19) U3: is capable of providing alternative English equivalents for Polish ST items typical of a given medium and text-type (for selected areas) (K_U19)

Learning outcomes - social competencies

The student K1: is aware of the level of their knowledge and skills, understands the need for constant learning and is able to work and assume various roles in a team. (K_K01) K2: is aware of the advantages and disadvantages of common translation strategies, and of the role of cultural adaptation on the reception of translated material (K_K05)

Teaching methods

- problem solving - round tables - SWOT - projects

Expository teaching methods

- informative (conventional) lecture

Exploratory teaching methods

- project work
- brainstorming
- seminar
- SWOT
- case study
- practical

Online teaching methods

- exchange and discussion methods
- methods developing reflexive thinking
- methods referring to authentic or fictitious situations
- content-presentation-oriented methods

Course coordinators

Monika Linke-Ratuszny

Assessment criteria

GRADED CREDIT:

The value of the semester grade will be built on:

- graded team presentation (translation of selected promotional materials and evaluation of an existing translation ) (70%)

- written and oral assignments, including in-class activity (30%)

fail- below 60 %

satisfactory- 60-69 %

satisfactory plus- 70-74 %

good – 75-84 %

good plus- 85-89 %

very good- 90 and above %

2 unexcused absences per semester

Additional information

Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system:

Description of 2510-f1ENG3W-LLT-TAP in USOSweb