Online surveying. Rules and good practices. 2404-P-MF-OS

The course aims to present both the theoretical and practical aspects of online survey data collection methods. Many students use this method to conduct research for their theses, often overlooking the rules that determine whether a survey will be clear and understandable for respondents, and whether it will allow the collection of a high-quality data. The principles of conducting quantitative research online will be discussed in the context of traditional methods, highlighting the differences, strengths, and limitations of the approach. As part of the course, students will independently conduct an online survey, and then analyze and present the results.
1. In what situations do we collect data online: marketing research, social studies, scientific research.
2. Basic criteria for classifying research and concepts related to conducting different types of research.
3. Differences in designing, analyzing data, and presenting results between marketing and scientific research.
4. The specifics of online research: why it is not possible to directly "translate" traditional research into an online format.
5. Choosing the right technique for the studied phenomenon and target group.
6. The evolution of online research: opportunities changing with the rapid development of technology.
7. Factors influencing data quality in online research: what and how data can and should be controlled.
8. Limitations of online research.
9. Designing and conducting an online survey: a project carried out in small groups, with successive stages presented and discussed during the course.

Total student workload

- class-work hours – 30 h/1 ECTS - team work – preparing of the project – 40 h - consultations – 10 h - individual work – 10 h Total: 90 h, 3 ECTS + 1 ECTS point for learning in non-native language

Learning outcomes - knowledge

The knowledge about the specificity of online surveys and good practices connected with gathering data online.

Learning outcomes - skills

• Ability to design a study • Ability to create a survey that covers study problems and is convenient for respondents • Ability to compile survey results and present conclusions

Learning outcomes - social competencies

Ability to work in a team

Teaching methods

• Expositional methods –- presentations • Learning by acting – preparing a project and presenting its’ results • Group working & collaboration

Observation/demonstration teaching methods

- display

Expository teaching methods

- participatory lecture
- narration

Exploratory teaching methods

- project work
- practical

Type of course

elective course

Prerequisites

no prerequisites

Course coordinators

Judyta Gulatowska

Assessment criteria

Project – 80%
Participation during classes (presenting different stages of the project; discussing projects of other teams) – 20%

Practical placement

Additional information

Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system:

Description of 2404-P-MF-OS in USOSweb