World Press Trends 2401-OG-EN-WPT
The aim of the subject is to familiarize students with the latest media forms in Poland. Participants learn about the impact of social and technical changes on the domestic and foreign press market. They acquire information about the typology, role and specificity of various media, online news portals, social media. Participants learn about the relationship between traditional and new mass media. They gain knowledge about the digital policy of various media publishers.
List of topics:
1. The press in the digital age - new trends, challenges, and research perspectives
2. Editorial newsletters on the press market
3. New genres of journalism
4. Missinformation and fake news – polish media market examples
5. Digital policy of various media publishers (monetizing online content – paywall)
6. Publishers strategy in retaining subscribers and role of social media
7. Artificial intelligence and automation processes on the press market
Total student workload
Learning outcomes - knowledge
Learning outcomes - skills
Learning outcomes - social competencies
Teaching methods
Expository teaching methods
Exploratory teaching methods
- laboratory
Prerequisites
Course coordinators
Assessment criteria
Assessment methods:
- test – W1, W2
- activity – W1, W2, K1, K2
Assessment criteria:
- test – 80%
- activity – 20%
fail- 0-9 pts (0-50%)
satisfactory- 10 pts (50%)
satisfactory plus- 12 pts (60%)
good - 14 pts (70%)
good plus- 16 pts (80%)
very good- 18 pts (90%)
Practical placement
not applicable
Bibliography
1. Doliwa Urszula, Leleń Halszka., Old and new mixed together : communication and culture in the new media era, Olsztyn: Wydawnictwo Uniwersytetu Warmińsko-Mazurskiego, cop. 2016.
2. Herrero Jorge, Garcia Xose, Interactive Feature: A Journalistic Genre for Digital Media, “Media and Metamedia Management” (pp.127-132)
3. Levinson Paul, New new media, Pearson 2012.
4. Manovich Lev, Language of new media, Cambridge: The MIT Press 2001.
5. Rußell R., Berger B., Stich L., Monetizing Online Content: Digital Paywall Design and Configuration, “Business & Information Systems Engineering” v. 62, pages 253–260 (2020), [online], Retrieved from: https://link.springer.com/article/10.1007/s12599-020-00632-5
6. Simon Felix, Graves Lucas, Pay Models for Online News in the US and Europe: 2019 Update [in:] Factsheet of Reuters Institute, [online], Retrieved from: https://reutersinstitute.politics.ox.ac.uk/our-research/pay-models-online-news-us-and-europe-2019-update
7. Tannen Deborah, Trester Anna Marie, Discourse 2.0: language and new media, Washington: Georgetown University Press 2015 [online access: http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&db=nlabk&AN=575715&site=eds-live&scope=site].
8. Walotek-Ściańska Katarzyna, New media in the social spaces: strategies of influence, Prague: Verbum 2014.
9. Herrero J.V., García X.L., Interactive Feature: A Journalistic Genre for Digital Media [online], Retrieved from: https://www.researchgate.net/publication/310790666_Interactive_Feature_A_Journalistic_Genre_for_Digital_Media
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: