Social media in GLAM sector institutions 2400-OG-EN-SMiGSI

The aim of the course is to discuss the use of social media as a channel of communication, education and image building between GLAM sector institutions (galleries, libraries, archives, museums) and their real or potential recipients. The practical dimension of the classes is the preparation of a communication strategy for a selected institution of the GLAM sector using a selected social networking site.
The classes will familiarize students with the characteristics of the types of institutions in the GLAM sector, as well as the needs of their users, with particular emphasis on information and communication needs.
During the course, students will learn about:
- typology of social media,
- their use by GLAM sector institutions (case study),
- the advantages of this form of communication, as well as its disadvantages and threats in this regard.
Good and bad practices in this form of communication will be discussed, also using case studies.

Total student workload

Contact hours with teacher: - participation in laboratory - 20 hrs - consultations - 5 hrs Self-study hours: - preparation for laboratory - 25 hrs - writing essays/ papers/ projects - 50 hrs - reading literature- 20 hrs Altogether: 120 hrs (4 ECTS)

Learning outcomes - knowledge

Student W1: Has knowledge of the typology, application and functioning of social media W2: Is familiar with the goals and principles of using social media in cultural institutions W3: Is aware of the constant development of technology and forms of communication via social media

Learning outcomes - skills

Student U1: Is able to indicate the advantages, disadvantages and threats of communicating with recipients of cultural sector institutions using social media U2: Is able to indicate examples of good and bad practices in the use of individual social media by GLAM sector institutions U3: Is able to prepare a communication strategy for a selected institution of the GLAM sector using selected social media channels U4: Works with the GLAM institution and its recipients to develop or improve communication in social media

Learning outcomes - social competencies

Student K1: Understands the importance of using new media in the GLAM sector K2: Sees the need to update knowledge and skills in the field of new media due to their constant changeability K3: Understands the needs of various social groups in terms of communication with cultural sector institutions K4: Notices the development of GLAM sector institutions and the changing needs and social expectations regarding the services they provide and the functions they perform.

Teaching methods

Observation/demonstration teaching methods: display Expository teaching methods: description, discussion Exploratory teaching methods: laboratory, observation, practical, presentation of the paper, project work Online teaching methods: content-presentation-oriented methods, exchange, and discussion methods

Observation/demonstration teaching methods

- display

Expository teaching methods

- description

Exploratory teaching methods

- project work
- laboratory
- case study
- observation
- presentation of a paper

Online teaching methods

- content-presentation-oriented methods
- exchange and discussion methods

Prerequisites

None

Course coordinators

Natalia Pamuła

Assessment criteria

Assessment methods:

- communication strategy project- np. W1, W2, W3, U1, U2, U3, K1, K2, K3, K4
- presentation (paper) – W2, U1, U2, U3, U4, K1, K2, K3, K4
- activity- W1, W2, W3, U1, U2, U3, U4, K1, K2, K3, K4

Assessment criteria:

- Active participation (tasks) – 25%
- Presentation – 25%
- SM Communication Strategy project – 50%

Fail - 50 pts (50%)
Satisfactory - 60 pts (60%)
satisfactory plus - 70 pts (70%)
good - 80 pts (80%)
good plus - 90 pts (90%)
very good - more than 90 pts (<90%)

Bibliography

Koontz, Ch., Mon L., Marketing and Social Media, s. l, 2014. Available on the World Wide Web: http://api.overdrive.com/v1/collections/v1L2BMAAAAM0GAAA19/products/b95e124d-7444-49d9-8ce5-4dd3498e0c1c OR Google Books
LIEW Ch. L., KING V.; OLIVER G.. Social media in archives and libraries: a snapshot of planning, evaluation, and preservation decisions. Preservation, Digital Technology & Culture, 2015/44.1, p. 3-11.
LAZZERETTI L.; SARTORI A.; INNOCENTI N., Museums and social media: the case of the Museum of Natural History of Florence. International Review on Public and Nonprofit Marketing, 2015/12, s. 267-283.
YOUNG S. W. H.; ROSSMANN, D., Building library community through social media. Information technology and libraries, 2015/34.1, p. 20-37.
BOOTH P.; OGUNDIPE A.; RØYSENG S., Museum leaders’ perspectives on social media. Museum Management and Curatorship, 2020/35.4, p. 373-391.
NAJDA-JANOSZKA M.; SAWCZUK M.. Interactive communication using social media–the case of museums in Southern Poland. Museum Management and Curatorship, 2021/36.6, p. 590-609.
ALIWIJAYA, A., Library Promotion Planning Through Social Media. Triwikrama: Jurnal Ilmu Sosial, 2023/2.3, p. 41-50.
PÖTZSCH, H.. Archives and identity in the context of social media and algorithmic analytics: Towards an understanding of iArchive and predictive retention. New Media & Society, 2018/20.9, p. 3304-3322.

Additional information

Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system:

Description of 2400-OG-EN-SMiGSI in USOSweb