Corporate identity in graphic design 2400-OG-EN-CIiGD

https://moodle.umk.pl/course/view.php?id=6775

The aim of the classes is to discuss basic issues related to raster and vector graphics, familiarize students with the current trends in applied graphics and indicate the current needs of the labor market in this area. As part of the laboratory work, the basic capabilities of the selected vector graphics processing program and its functionalities will be presented. Ultimately, the student will acquire the knowledge and skills necessary in the field of graphic design.

Total student workload

Contact hours with teacher: - participation in lectures - 20 hrs - consultations - 5 hrs Self-study hours: - preparation for lectures - 15 hrs - preparing projects - 60 hrs - reading literature - 20 hrs - preparation for test - 0 hrs - preparation for examination - 0 hrs Altogether: 120 hrs (4 ECTS)

Learning outcomes - knowledge

W1: Has basic knowledge of how to save graphic files, knows the difference between raster and vector graphics W2: Knows the basic methods of processing vector graphics objects W3: Has knowledge of basic programs for editing digital images W4: Knows the trends in the development of IT technologies in the field of digital media processing

Learning outcomes - skills

U1: The participant analyzes and evaluates digital images U2: Can create a new digital image and perform simple editing U3: Is able to define and discuss the purpose of creating (or editing) a given graphic object U4: Accurately analyzes the presented graphic task and selects the appropriate tool for its implementation

Learning outcomes - social competencies

K1: Is aware of the progressive development of information technologies in the field of digital image editing K2: Is aware of the need for continuous self-education regarding the latest IT achievements in the field of digital media processing K3: Is able to critically evaluate the effects of work on an ongoing project K4: Identifies the basic dilemmas and trends in creating computer graphics related to the activities of an information architect

Teaching methods

- observation/demonstration teaching methods: display - expository teaching methods: description, discussion - exploratory teaching methods: laboratory, observation, practical, presentation of the paper, project work - online teaching methods: content-presentation-oriented methods, exchange, and discussion methods

Exploratory teaching methods

- classic problem-solving
- project work
- practical
- laboratory
- brainstorming
- observation

Prerequisites

Attention! All classes are provided online!

Course coordinators

Przemysław Krysiński

Assessment criteria

Assessment criteria:
- activity during classes (up to 20% of the grade)
- assessment of project implementation (up to 80% of the assessment)

Final course grade (percentage points):
100-95: 5 (very good)
94-85: 4.5 (good plus)
84-75: 4 (good)
74-65: 3.5 (satisfactory plus)
64-55: 3 (satisfactory)
54-0: 2 (fail)

Bibliography

1. Adams Sean, Color Design Workbook: A Real World Guide to Using Color in Graphic Design, Laguna Hills 2017, 243 p.
2. Airey David, Logo design love: a guide to creating iconic brand identities, Berkeley 2015, 226 p.
3. Burrows Ruth, The Illustrator's Guide to Procreate: How to Make Digital Art on Your iPad, Newton Abbot 2023, 128 p.
4. Campbell Andy, Queer X design: 50 years of signs, symbols, banners, logos, and graphic art of LGBTQ, New York 2019, 239 p.
5. Evamy Michael, Logo, London 2020, 432 p.
6. Hunt Richard, Advanced typography: from knowledge to mastery, London 2020, 255 p.
7. Melewar T.C, Building corporate identity, image and reputation in the digital era, Abingdon 2022, 572 p.
8. Nichols Robin, Mastering Adobe Photoshop Elements 2021 Boost Your Image-Editing Skills Using the Latest Tools and Techniques in Adobe Photoshop Elements, 3rd, Birmingham 2020, 410 p.
9. Rogers Christopher, Design Made Easy with Inkscape A Practical Guide to Your Journey from Beginner to Pro-Level Vector Illustration, Birmingham 2023, 360 p.
10. Wiedemann Julius, Logo design: global brands, Köln 2019, 601 p.

Additional information

Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system:

Description of 2400-OG-EN-CIiGD in USOSweb