Corporate identity in graphic design
2400-OG-EN-CIiGD
The aim of the classes is to discuss basic issues related to raster and vector graphics, familiarize students with the current trends in applied graphics and indicate the current needs of the labor market in this area. As part of the laboratory work, the basic capabilities of the selected vector graphics processing program and its functionalities will be presented. Ultimately, the student will acquire the knowledge and skills necessary in the field of graphic design.
Total student workload
Contact hours with teacher:
- participation in lectures - 20 hrs
- consultations - 5 hrs
Self-study hours:
- preparation for lectures - 15 hrs
- preparing projects - 60 hrs
- reading literature - 20 hrs
- preparation for test - 0 hrs
- preparation for examination - 0 hrs
Altogether: 120 hrs (4 ECTS)
Learning outcomes - knowledge
W1: Has basic knowledge of how to save graphic files, knows the difference between raster and vector graphics
W2: Knows the basic methods of processing vector graphics objects
W3: Has knowledge of basic programs for editing digital images
W4: Knows the trends in the development of IT technologies in the field of digital media processing
Learning outcomes - skills
U1: The participant analyzes and evaluates digital images
U2: Can create a new digital image and perform simple editing
U3: Is able to define and discuss the purpose of creating (or editing) a given graphic object
U4: Accurately analyzes the presented graphic task and selects the appropriate tool for its implementation
Learning outcomes - social competencies
K1: Is aware of the progressive development of information technologies in the field of digital image editing
K2: Is aware of the need for continuous self-education regarding the latest IT achievements in the field of digital media processing
K3: Is able to critically evaluate the effects of work on an ongoing project
K4: Identifies the basic dilemmas and trends in creating computer graphics related to the activities of an information architect
Course coordinators
Teaching methods
- observation/demonstration teaching methods: display
- expository teaching methods: description, discussion
- exploratory teaching methods: laboratory, observation, practical, presentation of the paper, project work
- online teaching methods: content-presentation-oriented methods, exchange, and discussion methods
Exploratory teaching methods
- classic problem-solving
- project work
- practical
- laboratory
- brainstorming
- observation
Prerequisites
Basic computer & Internet skills
Please note: All classes are conducted remotely!
Moodle course password: corpo@25
Assessment criteria
Assessment criteria:
- activity during classes (up to 20% of the grade)
- assessment of project implementation (up to 80% of the assessment)
Final course grade (percentage points):
100-95: 5 (very good)
94-85: 4.5 (good plus)
84-75: 4 (good)
74-65: 3.5 (satisfactory plus)
64-55: 3 (satisfactory)
54-0: 2 (fail)
Notes
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Term 2025/26L:
Please note: All classes are conducted remotely.
Moodle course password: corpo@25 |
Term 2026/27L:
Please note: All classes are conducted remotely.
Moodle course password: corpo@25 |
Additional information
Additional information (registration calendar, class conductors,
localization and schedules of classes), might be available in the USOSweb system: