General Sciences: Management and Marketing 1855-F1-ZIM-SJ

(in Polish) 1.Workload related to the activities requiring the direct participation of academic teachers is: - participation in lectures: 10 hours - participation in seminars: 5 hours The workload related to the activities requiring the direct participation of academic teachers is 15 hours, which corresponds to 0.6 ECTS points. 2. Student workload: - time devoted to individual work: 5 hours -time needed for self- study: 5 hours The total student workload is 10 hours, which corresponds to 0.8 ECTS credits 3.Total workload: 25 h = 1 ECTS

(in Polish) Student knows and understands: W1 – basic terminology and definitions related to marketing (B.W18) W2 – types and criteria of healthcare segmentation and is able to analyse the healthcare unit surroundings (B.W19) W3 – manager types, behaviour types. management roles and skills (B.W16)

(in Polish) Is able to: U1 – justify marketing actions in healthcare (B.U4; B.U7) U2 – differentiate types and causes of conflict, and choose efficient conflict solving methods (B.U12) U3 – name and describe negotiation techniques (B.U12)

(in Polish) Is ready to: K1 – deepen healthcare marketing and management knowledge and skills based on the knowledge of others (K5) K2 – present own views on marketing and management in healthcare with the use of various information sources (K6) K3 – make an educated decision on problematic issues, using expert recommendations (K7)

(in Polish) Lecture: informative lecture problem lecture Seminar: didactic discussion

(in Polish) n/a

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• Description of 1855-F1-ZIM-SJ in USOSweb