Business Competitiveness Management 1155-12-M21-BA-BuCoM

Complete description of the subject:
1.Competition – the main process of current social-economic life. Basics and criteria of analyzing competition; W1
2.Competitiveness of economy. Essence and factors of competitiveness; W3, U5
3.Competitiveness of a company. Definition and structure of competitiveness. Model of the company’s competitiveness management; W4, U1
4.Globalization v competitiveness of economy and company. “The new competitive landscape” as a new way of perceiving competition. Internationalization of a company – the way to compete in the global landscape; W1,W2
5.Competitive potential. Definition. Resources as the basics of competitive potential, structure and typology; W4, W5, U2
6.Competitive advantage. Essence, sources of competitive advantage; W4, W5
7.Competitive tools as a visible form of competitive advantage; W4, W6
8.Competitive position – effect of competition. measurement methods and evaluation of competitive position; W4, W5
9.Ways of building and developing competitiveness. U2, U4
10.Competition Law. The basic regulary: Art 81 - agreements between companies(cartels); Art 82 – monopolies; Art 87 – state aid. U3

Total student workload

Classes requiring direct participation of the teacher – Hours - lecture: 30 - Self-study: preparation to the classes 25 - Self-study: project presentation ( teamwork) 50 - Self-study: preparation to the exam 25

Learning outcomes - knowledge

W1: Student has knowledge of the requirements of the modern environment and its impact on the management of the enterprise (K_W02) W2: Student knows and understands the meaning of "new competitive landscape" (K_W03) W3: Student knows and understands the concept of competitiveness of the company and the relationship with the stakeholders who decide on competitiveness (K_W03) W4: Student knows and understands the competitiveness of the company model and all of its elements (competitive potential, competitive advantage, competitive tools, competitive position) (K_W08) W5: Student knows and understands how to assess individual elements of the company competitiveness model (K_W07)

Learning outcomes - skills

U1: Student is able to predict, identify and analyze the ability to compete of the company (K_WU01) U2: Student is able to design actions to improve competitive potential of the company (K_U02) U3: Student is able to determine illegal activities undertaken by the company on the basis of competition law (K_U07) U4: Student is able to design new business ventures (K_U08) U5: Student can use the methods of analysis needed to design competitive strategies, such as Porter's diamond model, Five forces Porter's model, value-added chain, and others. (K_U09)

Expository teaching methods

- participatory lecture
- informative (conventional) lecture

Exploratory teaching methods

- project work
- case study

Prerequisites

Background knowledge of management, strategic management, designing organizational structures, organizational psychology, organizational sociology, micro and macroeconomics.

Course coordinators

Rafał Drewniak

Assessment criteria

W1Final written exam ++, project presentation ++
W2 Final written exam +++
W3 Final written exam ++, Project presentation ++
W4 Final written exam +++, Project presentation ++
W5 Final written exam +++, Project presentation +
U1 Project presentation +++
U2 Project presentation +++
U3 Final written exam +++
U4 Project presentation +++
U5 Final written exam +++, project presentation +++

Final written exam, - 50 % of final mark
Project presentation - 50% of final mark

- Activity during classes;
- Level of knowledge;
- Ability of problem solving.

Additional information

Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system:

Description of 1155-12-M21-BA-BuCoM in USOSweb