Strategic Management
1155-12-M21-0-StrMa
The scope of the course covers the following topics:
1. Strategy - definition and levels
2. Strategic management process
3. Industry and competitive analysis
4. Company situation analysis
5. Strategy and competitive advantage
6. Matching strategy to a company’s situation
7. Corporate diversification strategies
8.. Implementing strategy
The classes incorporate the Content and Language Integrated Learning (CLIL) philosophy aimed at developing language skills when learning and teaching content knowledge and skills. The emphasis is placed on developing the following academic English skills: listening to the lectures and note taking, extensive reading, presentation skills, participating in discussions, writing summaries.
Total student workload
Classes requiring direct participation of the teacher – lecture, practical classes: 45 hrs.
Consultations with the teacher: 30 hrs.
Self-study: Preparation for the classes (reading case studies, assigned articled, watching video materials): 10 hrs
Self-study: Training and mastering the application of strategic analysis methods and techniques - learning for the practical test: 20 hrs.
Self-study: Learning for the final theoretical examination: 25 hrs.
Self-study: Extensive reading assignments (producing a presentation and a summary): 10 hrs.
Self-study: Collecting data, analyzing a case study, producing a report and a presentation: 10 hrs.
TOTAL: 150 hrs. (6 ECTS)
Learning outcomes - knowledge
Knowledge related objectives:
W1. A student knows, understands and considers – from the perspective of management theory – economic and social processes in organisations and their environment (including global environment), their sources, relations between them and long-term consequences (outcomes) (K_W02)
W2. A student knows, understands and considers – from the perspective of management theory – the relations between organisations and their stakeholders, the rules of developing these relations in accordance with ethical standards, CSR and development-oriented goals of an organisation (K_W03)
W3. A student knows, understands and considers thoroughly methods and tools of collecting data and conducting strategic analysis (K_W04)
W4. A student knows, understands and considers – from the perspective of management theory – the principles and methods of rationalising decision making, regarding strategic decisions in particular (K_W07)
W5. A student knows, understands and considers – from the perspective of management theory – the process of strategy implementation (K_W08)
Learning outcomes - skills
Skills related objectives:
U1. A student can forecast the changes in the organisation environment, identify and analyse the issues concerning the strategy and development of an organisation (K_U01)
U2. A student can apply up-to-date strategic analysis methods and techniques in an efficient way (K_U04)
U3. A student can make use of acquired knowledge concerning strategic analysis methods and critically analyse the effectiveness and applicability of this knowledge (K_U05)
U4. A student can develop the solutions to particular problems and implement remedial actions (K_U06)
U5. A student can design and craft organisation strategies (K_U08)
U6. A student can understand and analyse economic phenomena using research methods (K_U09)
Learning outcomes - social competencies
Competences related objectives:
K1. A student participates in international projects and performs the role of their leader (K_K02)
K2. A student develops and applies information collection tools indispensable for an organisation to operate in a global environment (K_K04)
Teaching methods
Teaching methods, techniques and tools:
1. Lecture including:
PPT presentations
video and audio teaching materials
conversations and discussions
2. Practical classes including:
case studies
students’ projects and PPT presentations
reading activities (authentic and adapted business and scientific texts, both extensive and intensive reading);
conversations and discussions
Prerequisites
1. Completed courses in Management and Contemporary Management Concepts
2. Good command of English (incl. both Basic Interpersonal Communicative Skills and Cognitive Academic Language Proficiency)
Course coordinators
Assessment criteria
The assessment of achieving learning outcomes related to knowledge is based on a written examination. The scope of the examination includes the issues covered during the lectures and knowledge from reading assignments. The following assessment scale is applied:
very good (5.0) – from 92% to 100%;
good plus (4.5) – from 84% to 91%;
good (4.0) – from 76% to 83%;
satisfactory plus (3.5) – from 68% to 75%;
satisfactory (3.0) – from 60% to 67%;
fail – from 0% to 59%.
A written examination validates the achievement of learning outcomes to the following degree:
K_W02 ++
K_W03 +++
K_W04 +++
K_W07 +++
K_W08 +++
Practical classes:
The assessment of achieving learning outcomes related to skills and competences is based on a the combination of an open-book written practical examination (50% of the final grade), writing summaries and delivering presentations based on extensive reading assignments (25%) as well as conducting case study analysis and presenting its findings (25%). The aforementioned assessment techniques validate the following learning outcomes:
open-book written practical examination:
K_U04 +++
K_U06 +
K_U09 +++
extensive reading assignments:
K_U05 ++
K_K02 +++
case study analysis:
K_U01 +++
K_U04 +++
K_U05 ++
K_U06 ++
K_U08 +++
K_U09 +++
K_K02 +++
K_K04 +++
Additional information
Additional information (registration calendar, class conductors,
localization and schedules of classes), might be available in the USOSweb system: