Distributed Intercultural Teams Communication 1155-12-C21-LIT-DITC

The course is split into two sub-modules: One Year in Sales and Marketing (SAL5I) & b) Applied Ethics (AET4IC) to cover the overall topic of distributed intercultural teams communication.
For One Year in Sales and Marketing (SAL5I) graduates learn and apply common theoretical concepts about Marketing, Communication, and Sales in the context of international and intercultural teams. They have to apply the international marketing and sales context on two selected case studies, which will be prepared and presented in intercultural teams.
The content of the course focuses on marketing, sales and intercultural management & communication theories and tools. The course puts a special emphasis on applying the theoretical knowledge with the help of two case studies of internationally active companies. Students learn in international teams first-hand the challenges of intercultural communication, marketing, and sales. Finally, special requirements to team collaboration and management style can be tested, applied, and reflected on in such a setup.
For Applied Ethics (AET4IC) will realise that challenging problems in societies beyond the business world exist and that, from a humanitarian perspective, there is a responsibility for the single individual to contribute to a mutual well-being. Graduates are well able to reflect the practical experiences collected with-in a social project.
The content of the course focuses finding and selecting a social project in Austria or abroad. Spending a minimum of 30 working hours in this defined project. Afterwards students need to summarize the findings, experiences, and reflection / de-briefing. A suitable social project is defined as a voluntary, unpaid activity within a recognized social institution like Caritas, Red Cross, Arbeiter Samariter Bund, Amnesty international, targeted at the clients of this organization.