Corporate Events 1152-12-Z22-EvM-WyKo

The aim of the course is to achieve learning outcomes, including:
in terms of knowledge, getting to know the essence of corporate events, concepts related to this area, the effects that can be obtained through the use of corporate events. In terms of the ability to prepare projects, develop your skills and social competences, the ability to work (act) in a team. In the field of social competence, he can critically assess his knowledge and skills, in group work he acts ethically.

Total student workload

Total number of working hours of the student(s) related to the achievement of learning outcomes: 75 hours. 30 hours contact (lectures, exercises) 25 hours – studying literature, Internet sources, preparing for classes 20 hours - preparation of the presentation

Learning outcomes - knowledge

W1 - Knows and understands to an advanced degree the basic issues related to the organization of events for a corporate client W2 - Knows and understands the concepts of handling events and corporate clients to an advanced degree.

Learning outcomes - skills

U1 - Can plan and organize work - individually and in a team.

Learning outcomes - social competencies

K1 - Is ready to lead the subordinate team, inspire actions and take responsibility for the actions taken

Observation/demonstration teaching methods

- staging
- exhibition
- display

Expository teaching methods

- discussion
- description
- participatory lecture
- problem-based lecture

Exploratory teaching methods

- brainstorming
- case study
- observation
- panel

Online teaching methods

- content-presentation-oriented methods
- cooperation-based methods

Prerequisites

Basic knowledge about tourism and business tourism.

Course coordinators

Krzysztof Celuch

Practical placement

brak

Bibliography

• Bekir Bora Dedeoğlua, Mathilda Van Niekerkb, Jeffrey Weinlandb, Krzysztof Celuch, 2018, Re-conceptualizing customer-based destination brand equity, JDMM, DOI: 10.1016/j.jdmm.2018.04.003, 20 pages
• Celuch K., 2017, Zarządzanie komunikacją w organizacjach globalnych - uwarunkowania, bariery, efekty. Wydawnictwo Akademia Finansów i Biznesu Vistula, Warszawa ISBN: 978-83-63469-18-4, 216 stron
• Celuch K., 2019, Let Convention Bureau Flourish. Ensure Positive Interpersonal Relations, Wydawnictwo Akademia Finansów i Biznesu Vistula, Warszawa ISBN: 978-83-64614-42-2, 192 pages
• Celuch K., 2019, Social, cultural and economic value of business events – designing content versus creativity experiences, Ekonomiczne Problemy Turystyki, Warsaw, ISSN: 1644-0501, 17-28 pages
• Celuch K., 2020, The Business and Management of Convention and Visitor Bureaus. A global approach. Oxford: Goodfellow Publishers ISBN: 978-19-11396-79-6, 174 pages
• Celuch K., 2022, Zarządzanie organizacjami convention bureaus. Organizacja, marketing, relacje, Wydawnictwo Adam Marszałek, ISBN: 978-83-8180-585-8, 236 stron
• Celuch K., Glinska-Newes A., Van Nierk Mathilda, 2018, The cross-cultural comparison of different communication styles among convention and visitors’ Bureaus (CVB), International Journal of Contemporary Management, Warsaw, doi:10.4467/24498939IJCM.18.035.10021 , 27-42 pages
• Neuhofer B., B Magnus, K Celuch, 2020, The impact of artificial intelligence on event experiences: a scenario technique approach, Electronic Markets, DOI: 10.1007/s12525-020-00433-4, 1-17
• Neuhofer B., K Celuch, TL To, 2020, Experience design and the dimensions of transformative festival experiences, International Journal of Contemporary Hospitality Management, ISSN: 0959-6119, Emerald Publishing Limited, Vol. 32 No. 9, pp. 2881-2901. https://doi.org/10.1108/IJCHM-01-2020-0008

1. Allen J., Imprezy korporacyjne. Jak organizować eventy biznesowe i za ich pomocą stymulować wzrost w firmie, Wolters Kluwer 2013.
2. Davidson R., Turystyka biznesowa, Polska Organizacja Turystyczna 2003
3. Sidorkiewicz M., Turystyka Biznesowa, Difin, Warszawa 2011.
4. Świątecki A., (red.), 2005, Nowy Incentive w Polsce, Wyd. Elect Business Service & Travel, Warszawa
5. Celuch K. (2008) Przemysł spotkań. Wiedza, produkt, motywacja, wpływ. AFIBV, Warszawa

https://www.celuchconsulting.com/publikacje

Additional information

Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system:

Description of 1152-12-Z22-EvM-WyKo in USOSweb