Event Marketing 1152-12-Z22-EvM-EvMa

Presentation of the main areas of new technologies in the meetings industry. The presentation of basic concepts, technological solutions and the workshop form of classes should provide students with space to consider and notice changes in the dynamic world of technology. The solutions presented during the classes are intended to bring the reality of the market closer and prepare the student to work in an event, interactive or advertising agency.

After completing the exercises, students should be able to define the issues and needs of the client, select appropriate technological solutions for the tasks and justify their own choices. In addition, each participant of the classes should be fluent in specialist vocabulary and organize work in a team without major difficulties: analyze needs, divide roles, check and enforce.

Total student workload

Total number of working hours of the student(s) related to the achievement of learning outcomes: 50 hours. 20 hours - contact (exercises) 10 hours – studying literature, Internet sources, preparing for classes 10 hours – preparation of statements/reports/presentations 10 hours - preparation for passing

Learning outcomes - knowledge

W1 - Knows and understands the basic issues in the field of using new technologies in the organization of events to an advanced degree. W2 - Knows the general principles of creating and developing forms of individual entrepreneurship, taking into account the specificity of technology companies providing solutions for the implementation of events

Learning outcomes - skills

U1 - Can properly use methods and modern technologies in the work of an event manager

Learning outcomes - social competencies

K1 - Is ready to think and act in an entrepreneurial way.

Expository teaching methods

- description

Exploratory teaching methods

- case study

Prerequisites

Knowledge of multimedia presentation software (MS PowerPoint, Keynote).

Course coordinators

Krzysztof Celuch

Bibliography

Getz D., Event Studies: Theory, research and policy for planned events (Events Management) 4th Edition, 2020
Collins J., Theatre and Performance Design, Routledge, 2010
Getz D., Event Studies: Theory, research and policy for planned events (Events Management), 2016
Frissen R., Event Design Handbook, BIS Publishers V.S., 2016
Grzegorczyk A., Event marketing jako nowa forma organizacji procesów komunikacyjnych, 2013
Allen J. Imprezy korporacyjne, Wolters Kluwer, 2010

Additional information

Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system:

Description of 1152-12-Z22-EvM-EvMa in USOSweb